How to Find the Best Digital Marketing Agency

Hiring a digital marketing agency is an essential part of online business these days. No small business will survive without one. (The bigshots might not admit it, but they’d die out without digital marketing teams of their own too)

Perhaps the most difficult part of working with a digital marketing agency is finding the best one in the first place. There are far too many inexperienced workers out there pretending to be professionals. If you truly want the very best digital marketing agency, you will need to follow some screening steps.

If you’re interested in learning how to find the best digital marketing agency for you, then take a look at our five-step process to doing just that!

Step 1: Determine Your Budget

The first and most obvious step to take is to determine your budget. There’s no sense looking into agencies that you cannot afford, nor agencies that are far too cheap for your standards.

Remember that an expensive digital marketing agency doesn’t necessarily mean they’re professionals. Look at a large number of potential agencies and keep the ones that are within your budget or are slightly below your budget.

The following steps will help you further screen these agencies. Working out your budget is the best means to finding the most likely runner-up’s.

Step 2: Verify the Professionalism of Their Website and Content

The key ingredient to a trustworthy agency is a strong ranked website. The main purpose of hiring this digital marketing agency is to rank up your business website. If they can’t do so for their own website, how likely are they to benefit yours?

Do general Google searches using keywords you would expect to find in their content and on their website. If they rarely or never show up, remove them from your list and pay more attention to the ones that do.

Step 3: Check Company References, Reviews, and Ratings

Any successful agency should have references from credible sources, as well as positive ratings and a number of review articles written about them. Check the references for websites that you know of or that seem to be well-known. If those don’t exist or turn out to be failing websites, strike that agency from your list as well.

The same thing goes for reviews and ratings. If the agency has no reviews to speak of, don’t consider them. At the same time, if they have reviews, but a number of them are negative, you should still avoid them. Some reviews will be negative simply because of negative people. So, if there are just a few negative reviews and many positive reviews, you can keep that agency on your list.

Step 4: Make Sure the Team Plans to Keep You in the Loop

Now that you’ve narrowed your list down to just a few agencies, start inquiring about their services. The first thing you should ensure with any digital marketing agency is that they plan to keep you in the loop. (And obviously, ensure they follow this statement when the time comes)

Any agency that claims they can do the work without your involvement should be avoided. Any half-decent agency knows that the business owner should be kept in the loop, whether they have knowledge of digital marketing or not.

The digital marketing agency that agrees to keep you fully in the loop and offers weekly reports for your benefit is the one to keep. If you’ve had an offer like this, you’ve probably already found the best agency. However, there’s still one more step:

Step 5: Discuss and Observe the Team’s Knowledge

The final step is to ask for a voice call meeting of some sort. Ask them questions about what they plan to do to make your website rank higher. You don’t need to know all about digital marketing. There are a couple of key pieces of information you should look out for:

·         Ranking a website takes several months or a year to get even remotely close to the first page. Anyone who guarantees a high rank in less than half a year is lying to you.

·         Anyone who offers a one-time rank fix is also lying. Keeping a high rank requires constant alterations and updates to your content. Now that you’ve gone through the entire screening process, it should be fairly obvious which digital marketing agency is the best one for you. Make sure to keep tabs on them as they work from time to time. Good luck to you all!

6 Tips to Remember Before Outsourcing Your Digital Marketing

Outsourcing your digital marketing is vital to business growth. You can’t possibly hope to keep up with digital marketing and manage a business all on your own.

However, outsourcing isn’t as easy as you might think. There are a number of factors to consider before jumping into it.

In this article, we’ll reveal six tips to remember before outsourcing your digital marketing. Make sure you take a close look at all six tips before you even begin looking for a company to outsource to!

#1 – Make Sure You Vet Any Company or Agency Before Hiring Their Team

You can’t trust the first digital marketing company ad that pops up on a Google search. Just because someone has paid money for an ad doesn’t mean they actually have experience with digital marketing.

You need to make absolutely certain that the company you choose to work with can and will do a good job on your digital marketing. You can do this through the following methods:

·         Check their website – Their website should be well-made and quite popular to prove that they really know what they’re doing.

·         Check their reviews – Previous clients of the company are sure to have left comments and reviews on social media or directly on the website. You can use these to determine the success of the company. (Generally, you’re looking for a company that has between 85-90% positive reviews as a few clients will rate them poorly for no reason)

#2 – Determine Your Current Digital Marketing Challenges

If you’ve already got a digital marketing strategy up and running, then you’ll be able to see where your strategy is falling flat. Perhaps, you are gaining enough traffic, but your sales are low. On the other hand, you might not be getting any traffic at all!

Take a look at your whole strategy and see what is currently failing or having issues. You will need to be aware of these things before you discuss plans with the company of your choosing.

#3 – Determine Your Target Audience

If you truly want your digital marketing schemes to work, you need to know who your target audience is. Your target audience are those people who are most likely to purchase your products or services.

When you set up your business plan with a digital marketing company they’ll need to know who your target audience is. Typically, a company would be able to determine this on their own, but it is best that you know yourself.

Working out your own target audience allows you to keep track of what’s going on even once you have outsourced your digital marketing. Outsourcing is one thing, but completely handing it over is another!

#4 – Set Some Realistic Marketing Goals

You should also have a general idea of what you want out of your digital marketing. Perhaps you want to develop your social media profiles and build up a strong blog of some sort.

Whatever your plans, make sure you understand how digital marketing works well enough to know a realistic length of time for your goals to be put into practice. An important thing to note is that you need to know when your outsourced digital marketing company is working too fast to be doing things efficiently as well as too slowly to make the headway that they should. Knowing such things ensures that you can keep up with whatever plans your outsource company might come up with and make certain that they follow through with your goals.

#5 – Determine Your Budget

Another very important point to consider before outsourcing your digital marketing is your budget. Obviously, your budget will determine what companies you’re able to consider.

You need to account for both the budget you will pay to the company and your budget for any paid ads you might use the digital marketing plan. You’ll need a balance of these two factors, as well as some miscellaneous for unexpected expenses.

Once you’ve worked out the full budget, you’ll be able to determine what company you can afford.

#6 – Make Sure to Keep Yourself in the Loop

You should never aim to hire a digital marketing company without the intention of remaining in the loop. While most companies are professionals and will still perform their tasks to the best of their ability.

However, no one knows your business and its particular goals than you do. The company should run point on performing digital marketing actions. But, they should also report to you on a weekly basis to show their progress. As you know, there won’t be a huge, overnight change. You should see some weekly progress at least until you reach a point where your brand is well-known. These are the six tips that you should consider before outsourcing your digital marketing. Once you’ve confirmed all of these, you’re ready to get started!

Why Your Business Needs Digital Marketing Services

importance of a digital marketing strategy

Over the years, we’ve seen the marketing landscape evolved into a very complex, technical environment. There are different technologies and tools that are introduced in various marketing channels.

Most people today understand how digital media works. In recent statistics, there are 4.39 billion people accessed the internet, 5.11 billion people using their Smartphones to browse online and 3.48 billion social media users who regularly access their accounts worldwide. These figures continue to grow rapidly and become the key reasons why digital marketing is taking over traditional marketing.

What is digital marketing?

Digital marketing is the process of promoting your products, services or brand all over the web. This is all about creating your presence in the search engines, social media platforms or digital channels through different online marketing strategies such as Search Engine Optimization or SEO, Search Engine Marketing or SEM, Pay-Per-Click or PPC, Email Marketing, Social Media Marketing or SEM, Content Marketing and Affiliate Marketing.

Digital and social media give you the opportunity to share your stories, share your expertise and promote your business. A lot of customers are on overload and they don’t know where to go. So, this is the best opportunity for you, as a business owner to become their trusted resource. But how can you approach this goal, from awareness to actual sales? Regardless of the industry you’re in, you need digital marketing services to grow your business and achieve your goals.

Here are 5 more reasons why your business needs digital marketing services;

To Keep Ahead Of The Competition

No matter what products or services you intend to offer, you need to have a very strong position because of the increased competition in the market. You must be well-prepared to promote your business at every point and go to various lengths to achieve your goal. One of the most effective ways of making your business reach a wider audience and to stay competitive in the market is to rely on digital marketing services.

To Reach More Customers

A report by Contently reveals that big brands in the world spend more money on content marketing than on magazine or television advertising. Moreover, 91% of B2B marketers are shifting toward quality, longer and informative content to reach customers. It is also considered too superior to direct mail and PR by many. A remarkable online presence is crucial for all sorts of businesses and also for the betterment of the customers who can gain more knowledge through it.

To Track The Effectiveness Of Your Marketing Efforts

From the time the prospective customers land on your page till they actually make a purchase or make a call, all their preferences, decisions and actions can easily be tracked. This enables the company to devise their strategy accordingly and to get a true insight into the behavior of the audience. In the future, this insight helps in attracting more customers.

Less Investment, Higher Conversion Rates

As compared to other means of advertising, digital marketing requires less investment, yet provides a higher level of customers’ engagement and conversion rate. This means that business owners can actually save more money and earn hefty amounts by promoting their business successfully through digital marketing services.

It Improves Marketing ROI

In this modern era, increasing ROI through digital outreach is actually a more predictable way of increasing revenue as compared to traditional marketing means. Also, it enables you to get your hands on real-time data which, in turn, helps in getting a better ROI. With the help of web analytics, you can now monitor, measure and establish specific steps on how you can improve your strategies, analyze key performance indicators, track other metrics and increase ROI.

It Provides Better Customer Support

The customers can be dealt with quickly and more comfortably through mobile means. They can easily send an email or chat with an agent while visiting the website and get quick replies to all their queries. The customer service experience is enhanced this way, resulting in an increased clientele. Also, the connection with the mobile customer becomes possible through it.

In a nutshell, business without a proper digital marketing strategy is simply of no use. But this is not something simple as it requires specific information and relevant expertise. Getting digital marketing services with certified experts in this industry may make a vibrant online presence for your business in variable ways.

The Endgame is just the beginning to something better. Something amazing

There was a time when people thought that once a mission has ended, there will be nothing left to do. They were be lost and they will perish because there’s no more missions for them. There’s nothing they can conquer and so the meaning from their lives vanished.

But nothing can be further from the truth. Once you reach the end of a mission, that’s when you realize that there’s so much more to do. You can work to improve the results you’ve already got while accomplishing that mission. And not only that, you can support your fellow comrades reach their destiny and fulfil their dreams.

Check out this amazing motivational video to get you pumped up because the missions never end. The question is: Are you going to give up? Or will you keep going?